亚马逊CPC技术要点

从公司培训资料复制来的Match type解析

（1）Broad match:  包括 类似的词组，单复数形式，拼错的情况，加ing或者不加，与该关键词类似的搜索，以及其他相关的变体搜索。

searches for that phrase, similar phrases, singular or pluralforms, misspellings, synonyms,stemmings (such as floor and flooring), relatedsearches, and other relevant variations.

比原来认为的更广泛。搜humanbeing，Man和woman都会触发。搜trousers，pants会触发。

（2）Phrase match： Phrase match lets a keywordtrigger your ad to show only when someone searches for your exact keywordphrase, or close variations of your exact keyword phrase,with potentially other words before or after that phrase. Closevariations include misspellings, singular and plural forms, acronyms 首字母缩写, stemmings (such as floor andflooring), abbreviations 缩写词, and accents.

例如：search term: cupcake stand          cakeand cupcake stand combo 会展示

Search term： cupcake Tower         8 tier cupcake tower stand 会展示

Search term： cake stand                square cake stand for weddingcakes 会展示

（3）Exact match：Exact match lets a keywordtrigger your ad to show only when someone searches for the exactkeyword or close variations of the exact keyword you addedto your account. Close variations include misspellings, singularand plural forms, acronyms, stemmings (such as floor and flooring), abbreviations,and accents. If a search uses the right words in the wrongorder or includes extra words, your ad won't show for that search.

大小写都一样 Cake stand:      cakestand   

牢记matchtype三个层级和预算之间的比例关系。

广告组结构：5个campaign法

..........................................................